Fiber Optics Bring the Sun Indoors
“When you come in, in the morning and you’re tired, and you’ve got your coffee in your hand and you’re not quite awake, you like seeing the reddish glow… the same type of light as outside.” Dr. Duncan Earl, CEO of Sunlight Direct, explained the psychological appeal of his company’s hybrid lighting system to the Canadian Discovery-Channel’s host Jay Ingram. People are more comfortable “waking up with the sun” and as the light becomes white they work through the day. “And at the end of the day when there’s a reddish glow, you know it’s time to go home.”
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