Polar Rose >>let's help The Matrix label us carbon units!
Check out Polar Rose. An initiative that grew out of computer vision research - the analysis of digital images and video - at the Universities of Lund and Malmö in southern Sweden.
The idea is simple. You download a browser-plugin. Then everytime when there are faces on the website, the plugin recognizes them as faces and you can 'label' the face by name, so that in the near future the Web knows who we all are. Of course the web will ultimately house a database that contains all of our complete genetic blueprints. But since we still have to cough up $5000 for having our code sequenced, well, just using a name is still easier :)